Shopify’s latest Edition has SO MANY new features for ecommerce operators, here's the highlights:- native A/B testing on theme and checkout- @Shopify is building the data layer for your products to be sold with AI- Shop Campaigns can now be run in ChatGPT- in-dashboard monitoring of how and when products show up in agentic search- Markets got a visualization redesign... and this is just scratching the surface. See all the updates, in my profile.

This has never been more topical than right now.For the last 12 months, ecommerce brands have become obsessed with one thing:Creative volume.More ads.More hooks.More UGC.More iterations.More AI-generated content.And to be fair, I understand why.Meta's algorithm has changed.Andromeda changed the game.The platforms are getting smarter.Creative fatigue is real.So naturally, brands shifted more budget, attention and resources into the front end.The problem?Most of them neglected what happens after t

Creators are about to replace entire ad agencies solo 🤯A few years ago, making a proper ecommerce ad meant hiring:an editor,a UGC creator,a media buyer,a motion designer,sometimes even a localization team.Now one person with the right AI workflow can generate all of it alone.I tested @WizstarAI with just product images + one prompt and got a ready-to-publish ecommerce ad in minutes.This is not AI video generation.It’s full ad production automation ⚡What used to take:• Editors • UGC creators • M