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FIFA WC26: The hottest World Cup ad might be in your fridge

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Innovative packaging designed to engage football fans during key sporting moment ...
GlobalData on MSN

Smurfit Westrock and Coca-Cola China partner on World Cup packs

The range includes an eight-can 330ml gift pack for supermarket display, with room for a World Cup souvenir.
Packaging Europe

Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...
Packaging Europe

What role is packaging playing at the 2026 World Cup?

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

Diana Samper: How McDonald’s first-ever fries color change created collectible cravings

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...

McDonald’s launch new menu items across the USA for World Cup 2026 with themed collectables

McDonald’s is launching new FIFA World Cup 26 menu items and themed collectables at participating restaurants across the USA. The fast-food chain is rolling out a limited-time World Cup range as ...