Apple has continued the "Shot on iPhone" video series with a new "Everyday Experiments" short showing off the time lapse, slow motion, and stop motion effects that can be done with the iPhone 12.

Apple is continuing its popular “Everyday Experiments” video series this weekend to promote the iPhone 13’s camera features. The latest installment in this series is entitled “Hollywood at Home” and ...

Apple has released another video in its iPhone "Experiments" line, this time one that suggests ways that users can take advantage of the iPhone 12's camera and some everyday objects to try out at home ...

Apple is experimenting with how its stores work in the wake of COVID-19, creating a new format of store called Apple Express. 9to5Mac reports that the format is currently being trialled at the company ...

Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all ...

Apple Burlingame is the first Apple Store to trial the new feature. Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, ...

Apple today shared a new shot on iPhone video called "Everyday Experiments," which is designed to show off the photographic capabilities of the iPhone 12. The video showcases water-filled balloons, ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Fruity cargo cult Apple is considering improving the quality of the cameras in its shiny toys as it experiments with a new concept called “value for money.” Daring Fireball‘s John Gruber claimed on ...